As May quickly approaches, soon to be Communication graduates are readying themselves for the job market. Let’s take a look at some of the trends public relation professionals project for 2011.
Business reputations are in more jeopardy than ever before. In this age of “instant information” it is much easier for bad or incorrect news to spread like an airborne virus. This trend can have catastrophic effects on a company’s reputation, which could potentially lead to the loss of stock value as well as causing other economic issues. To combat this, it has become necessary to develop tactics in public relations and reputation management.
One of the biggest trends for 2011 will be the evolution of location-based apps. After the recent release of photo and comment integration on Foursquare, everyone is fighting to become the best out there. Gowalla has a deal with Disney and Facebook Places came up with “Deals.” A simple check-in feature won’t cut it anymore for these location-based apps. Creative minds will have to come up with new and engaging ways to win over business and the most users.
This year a transformation will take place online in the area of public relations. One of the key areas is the management of customer relationship. Its pupose is to develop ongoing relationships with consumers. With the convergence of online and social media participation, companies have the ability to reach consumers in ways that weren’t possible before 2006. As technology continues to develop and mature, PR professionals will be able to use a combination of both tools and relationships to cultivate supporters for destination, brand product or service to influence consumer buying.
These are just a few public relations trends expected in 2011. To see more PR trends, read the article at PR Say.