PR blogger and owner of Public Relations Project LLC Claire Celsi recently wrote an article about the successful email pitch. She uses a sample of a good email pitch that she recently received and points out why it is good.
- Spell correctly the name of the person to whom you’re addressing the email.
- Mentioning the business/organization/news outlet the person is connected with. Both #1 & #2 are easily found by Googling the person. It is crucial that you take time to research each person you’re sending the pitch to. If you don’t have time to do that, you’re spamming too many people.
- Find out who writes about the kind of story you’re pitching, and pitch the email to them. Then, offer your company as an ongoing resource, and give the name of a “real” person to contact.
- Make sure the email is informative, factual and full of good information. Include a link that will take the reporter to the correct page with the information promised.
- Do not use a “News Release” format to transmit information! This is called a “pitch email” and is highly effective because it is: on target with what the blogger writes about, personalized and researched and explanatory.