In essence, infographics are graphic visual representations of information, data or knowledge. These graphics introduce complicated information in a clear and quick way.
They are commonly used to show the weather, as well as maps and site plans for events and graphs for statistical information.
Infographics have been branching out. They are now used in signs, journlism, technical writing and education. It is another way to communicate concepts concisely and in many cases in a way that is more easily understood.
Actually, making infographics is a certain discipline within the information design world.
The visual devices used to communicate in infographics include but are not limited to charts, diagrams, graphs, tables, maps and lists. Common devices are horizontal bar charts, vertical column charts, and round/oval pie charts. Modern interactive maps and bulleted numbers are also infographic devices.
USA Today, which debuted in 1982, established the practice of using graphics to make informaton easier to understand. The paper has been criticized in the past for “oversimplifying news” and “creating infographics that focus on entertainment. They are charged with disrespect for content and data, which is referred to as chartjunk.
As the popularity of infographics grows and its use intensifies, many internet marketing companies will use them to produce viral content that web users will freely share.
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